CHØKEHOLD Films: Sparking a Growing Movement
What started as a small creative vision is quickly turning into a powerful wave of change in Houston’s underground scene.
CHØKEHOLD Films—rebranded from its original roots as Jellybean Films—is stepping into the spotlight with a mission: to create, inspire, and amplify voices that deserve to be heard.
Founded by 24-year-old Houston native Jacoby Roberts, CHØKEHOLD Films isn’t your typical creative house. It’s loud, bold, and unapologetically original—built for the misfits, the dreamers, and the ones who refuse to blend in.
Originally launched as a small film and media outlet, Jacoby’s vision has grown into something much bigger: a platform dedicated to storytelling, culture, and creativity.
And this is just the beginning.
From Film to Future Sound
While CHØKEHOLD Films began as a home for visuals, the vision doesn’t stop there. The goal is bigger than film—it’s about shaping culture and building a creative empire.
Jacoby and the CHØKEHOLD team have their eyes set on the next chapter:
expanding into a full-fledged record label dedicated to promoting Houston’s rising talent and redefining the sound of the city.
For now, we’re telling stories through film and media—but soon, we’ll be amplifying voices through music too.
Shining a Light on Houston’s Underrated Talent
Houston has always been overflowing with raw, unpolished talent. CHØKEHOLD Films is capturing the culture, promoting underground artists, and helping build a foundation for what’s coming next.
While other cities often get the spotlight, Jacoby’s vision is clear:
“The future of music and film starts right here in Houston.”
Houston isn’t just a stop along the way—it’s the destination.
We Love Working with Independent Artists
CHØKEHOLD Films thrives on collaboration and believes in giving a platform to independent creators and artists who want to make their voices heard. Whether you’re a filmmaker, musician, or content creator, we believe in supporting originality and real stories.
This isn’t just a production house—it’s a launchpad for the next wave.
A Movement in the Making
CHØKEHOLD Films represents more than a name—it’s a mentality. With a DIY spirit and a vision for the future, Jacoby is crafting a platform that refuses to play by the industry’s rules.
We’re not waiting for permission—we’re building our own lane.
Right now, we’re making waves in film and content creation. Tomorrow, we’ll be shaping the sound of Houston.